By Peter Wurzer

‘Local Marketing’ is a today’s reality in Affiliate Marketing. Hi to all of my friends, please let me start with a question this time: Have you heard about the new era of affiliate marketing, kind of a paradigm shift? Or simply: What is local marketing business? Okay, I’m pretty sure you have. If not, this is just the best place to listen in. I would even say you are supposed to! I will give you THE appropriate answer to your question “how to do local marketing business”.

Since Google has changed the rules and set another trend-setting milestone heading forward in order to help local businesses grow – there is a deadly need for all of us to take action immediately – or: who comes to late… (you know the rest of the story) ..so don’t be left behind.

Just in case you are that kind of eager to learn the Lykd Facebook App right now, scroll down to the last third of the page where it reads “let’s talk promoting local businesses with Lykd” and “Using the Power of Facebook” OR click on the following image to get directly >> to the Lykd.it App.

The fact of the matter is: In today’s business scenarios there will never be a chance for a break, there is a steady need to learn and to follow those who are the pacemakers. I cannot stress this enough …you got to come out of your comfort zone! But here is good news for you: No need to fear the future, I will show you a way to step forward and catch the wave.

Don't fear the future...

Believe me, this is really not a bad message at all.

The good news you’ll find supposingly in the answer to this question: Why is Google going this new way? Yes, the answer is pretty simple. Google is going where the money is.. to be honest Google is not doing anything unless there is money involved. Means, in terms of your own business you should be smart enough to follow that new trend.

Aren’t I right? Fortunately there will always be a way in order to step forward. You just have to find it and here you are.

As I said at the beginning, we all have to learn that new way “local internet marketing” – and I personally already did it. Don’t forget, the writing is on the wall :: so let‘s go LOCAL with Lykd.it – and of course you have to do it right now in order to start from the pole so to speak – BEFORE the masses avalanche starts rolling in.

All of us affiliate marketers want to be successful on the net, but if so we have to keep our eyes open for a steady market research in terms of “where is the market going to” and “what can I do to manage to catch up with the leaders” – simply, it may be new and scary for some of us on the one side, but doesn’t it mean greatest satisfaction knowing you are first to the market with something that has such a potencial? Impact and change lives around you and you can help local businesses!

Believe me, it is absolutely worth to spend a bit of your valued time, no money talk at this point. All you are supposed to do is to learn what *local marketing* is all about. For example: “how to do local marketing” – “local marketing definition” – “local marketing strategy” – “local marketing specialist” and what not. You will see more later in this blog.

As a first basic information you may read this very contentrich article by Natalie Wuchenich from search engine land. In her column she gives us some insights regarding “Locals Only“

Now, what is the future of affiliate marketing?

My friend Rick Samara says “The future of affiliate marketing is not in building websites to promote someone else’s products or programs. The future of internet marketing is in helping local businesses grow their business” and “Affiliate Marketing is dead, but Internet Marketing presents significant opportunity.” In my opinion he hits the nail on the head.

The Beauty and the Biest

I call this image “The Beauty and the Biest” – What does that mean?

The “Beauty” stands for the wonderful future in new local affiliate marketing. The “Biest” stands for ‘vor den Erfolg haben die Götter den Schweiss gesetzt (German aphorism)’ ..means you are supposed to work hard and LEARN the new “LOCAL” way before you can be successful despite changed rules – just jump on the band wagon today!

The market is absolutely huge.

Why do you think this 2 years old company (Groupon) didn’t even accept an unbelievable $ 6 billion Google offer to take over? This company is specialized on local businesses only and helps them to grow their business. They think they’ll make more money than Google can offer. Or to turn the argument on it’s head, it means Google has got the picture what kind of enormously possibilities are to expect.

So far so good – Rick Samara explains it this way: We all know cost-per-action (CPA) and pay-per-call (PPC) which is a spin off. In this case, the per-cost lead basis is a simple validated phone call-in lead. There are companies like ClickBank (CB) or Comission Junction (CJ) – they action as a platform between affiliate marketers and merchants. Along comes Pay-Per-Call Local Lead Generation, which is nothing else than generating a call-in phone lead to a local versus a national business. Means :: Pay-Per-Call Local Lead Generation is a unique and exciting opportunity for Internet Marketers.

And what are we searching for in order to offer such a service?

We are searching for such a suitable platform that focusses on targeting local businesses! And yes, you guessed it, I found such an absolutely contemporary new platform.

Tissa Godavitarne, a successful internet marketer and top GDI and GVO leader, started such a platform called ACME Phone Leads and during constant developement a very powerful and special way took shape. The “Lykd Platform” was born. Like APL, Lykd is a platform for earning commissions by helping local businesses grow. Except, Lykd uses shareable and trackable Facebook coupons to generate leads for business, rather than phone calls. In consequence Tissa migrated ACME Phone Leads to Lykd.

I can asure you this is real excitingly stuff, one cannot stop before finished listening and reading. You’ll learn how local business works and of course how you can make the best out of it. Additionally, as I said earlier, they provide a great FORUM (in order to present more tranparancy for this new way of business) I could not find anywhere on the web.

One knows, new stuff is not always welcome, sometimes it’s a bit scary and it’s easy to fall into “analysis paralysis” instead of just taking action to see what works and what doesn’t. Plus, what works for one person may not work for another, and vice versa. That’s especially true here, where the local waters are largely uncharted. No one has all the answers yet because this is so new. But that’s precisely why there’s so much potential here for those who get out in front! If you really want to succeed with your business then “Go Local”.

And be aware, there is almost NO competition, not time consuming and very much affordable. One should better follow Google and Lykd (they are both committed to local) and enter the future of affiliate marketing as I personally already did. It’s a win-win for everyone, so get on the dance floor.

Usually you’ll find offers all over the net in rising numbers with unbelievable offers, you just need your cc ready, purchase and faster than a speeding bullet you are a millionaire. Holy cow, believe me, there is no such thing on the net, nowhere in this world, rather surely in day dreams – you better don’t waste your time and money in order to just purchasing big disappointments. No, what we all really urgently need is flat out help to learn “what is local marketing” and “how to do local marketing”.. and as I said, their forum provides their members with help by experienced members, by experts so to speak.

Okay – let’s talk promoting local businesses with “Lykd”

Or simply “Using the Power of Facebook”

Talking Marketing or Market Penetration today there is one brand nobody can ignore. It’s “Facebook” – especially when you know there are over 800 million subscribers to and there will soon be a billion people on FB.

Ready for the "Power of Facebook Express"

With “Lykd” small businesses (every business) can dramatically increase their exposure on Facebook by leveraging their existing online presence, whether it’s their web site, citations by other web sites, or even their own facebook page. With lykd.it there’s no need to pay for expensive web designs or costly advertising. Lykd is a cost-effective alternative. And this new and powerful Facebook App (called fan-gate) can take your affiliate business to places you never realized by leveraging Facebook’s viral marketing structure.

This “Lykd Facebook App” creates “Fan Gates” that Facebook subscribers are going to want to “Like” and post their wall. FB states that the average number of friends that a subscriber has is 130. So every time a person posts a link on their wall, an average of 130 people see it. And if any those friends click on the link then all their friends see it.. and so on. Research proves that about 10% of the people click on such links.

So, what is a Fan-Gate? A Fan-Gate is simply an amazing little program that takes advantage of the viral nature of Facebook. It is not a Facebook App. It’s reach is much broader. See this example how I use the most powerful and really original viral marketing method.

Just watch the 5 min video (the first one on the appearing schedule: “How to create Facebook coupons using Lykd.it”) to get an idea of the power of this app. Tissa will present you a brand new and ingeniously way how to build a list NOT going past techniques, but the power of Facebook.

You may even have a quick look at my Showcase link to get a pictured idea how this wonderful tool works for me. All I can say is, it’s a supra little program and it’s dirt cheap, actually it’s membership is really free, no catch. Plus… it lasts forever. There is no minimums, no monthly payments nor subscriptions or contracts. You simply “pay as you go” and you only pay for what you need. Lykd.it enables you to create shareable and trackable Facebook coupons for as little as $12 per campaign – just check it out – and watch your affiliate business explode.

And for Lykd.it members Tissa created a special tool called “GrowGVO” to provide all of us with a free and duplicatable Facebook tool for growing our GVO downlines while building our Lykd.it business! Using this free and easy tool one can *duplicate* it’s efforts. That’s the key!

This tool is really something and works great for me – in both ways. Penetrating my personal businesses (I can even create fangates for one single credit) and local ones I do for clients for good money. Being a member of the Lykd business version I can offer a whole bunch of services: creating fangates and facebook coupons – share campaigns – create demo campaigns – convert facebook likes into facebook opt-ins. Basically I promote my clients business on Facebook without any extra effort on their part. I’m sure you already know how powerful Facebook can be when it comes to getting new customers!

In this connection you better take into consideration, that it is a lot less expensive than other forms of advertising that local businesses are using. For example, a 1/2 page ad in SavvyShopper costs approximately $300 a month. With Lykd they can set up a coupon offer for $40 and there are no monthly fees or reoccurring charges. Just something you might share with business owners when you talk with them what will for sure be an unbeatable negotiation point for you and what will let your business explode.

My friend Tissa says: “I’ve been in this business long enough to realize the greater value in 20 local businesses versus 200 affiliates looking to ‘make money online’. This is a powerful model and it works if you work it.”

And that’s not all, there is another important benefit I want to point out real quick. A study by Utpal Dholakia, professor of management at Rice University, also found that nearly 80% of coupon users are first-timers, and only 20% of them become repeat customers of businesses offering deals through services like Groupon, LivingSocial and OpenTable (OPEN). Other companies like Google (GOOG) are actively eyeing the space.

Researches proves that 80% of them never come back, they are lost so to speak. Unfortunately Groupon for instance is not willing to deliver visitor lists (whatever the reason may be) but with Lykd it it’s still possible and we can take advantage of this “repeat customers effect“.

So – leverage Facebook with Instant Fan Gates, Local Coupons and Email Opt-in Campaigns – it’s a wide open field with the chance to secure your position in the future – not only when the masses are streaming in. We are on the cusp of something very special. The best part >> membership is free >> no catch.

Finally, pay close attention, it’s worth to spend the time just to learn and to be in the know what’s going on on the net. It’s actually not a price question – membership is free. For me it’s absolutely important that you know exactly what to expect. Spending time is your very first investment.

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